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The Element of Air Style

Lifestyle

  • Sophisticated and classic style
  • They prefer a set routine to their life
  • Practical about their affairs and time conscious
  • Smart, confident, straight forward communicators
  • Enjoys predictability
Hairstyle
  • They prefer a design that is easy to recreate daily
  • Needs a style they can control and maintain
  • Prefers sleek, chic, elegant, dramatic style
  • Smooth clean lines that express confidence
  • Strong, bold, solid hair color, nothing frivolous
  • Likes only a small portion of something outrageous with cut and color-example, strong fringe under long fringe, or one clean streak of color on one side that can hide if they change their part.
Products and Services
  • Price conscious, but will spend a little more money if they can see the value
  • Will book for services in advanced 4-6 weeks and does not like cancellations
  • Will buy only the products needed to recreate their style at home
  • Has expectations of perfection in service and product performance

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