The Element of Air Style
Lifestyle
- Sophisticated and classic style
- They prefer a set routine to their life
- Practical about their affairs and time conscious
- Smart, confident, straight forward communicators
- Enjoys predictability
Hairstyle
- They prefer a design that is easy to recreate daily
- Needs a style they can control and maintain
- Prefers sleek, chic, elegant, dramatic style
- Smooth clean lines that express confidence
- Strong, bold, solid hair color, nothing frivolous
- Likes only a small portion of something outrageous with cut and color-example, strong fringe under long fringe, or one clean streak of color on one side that can hide if they change their part.
Products and Services
- Price conscious, but will spend a little more money if they can see the value
- Will book for services in advanced 4-6 weeks and does not like cancellations
- Will buy only the products needed to recreate their style at home
- Has expectations of perfection in service and product performance
Click to return
Go to the top |